Top 5 Social Apps Performance in South Africa Q1 2023

During the first quarter of 2023, the top five social apps in South Africa demonstrated diverse performance trends. Data from Sensor Tower reveals key insights into their weekly downloads, revenue, and active users.

TikTok saw a notable increase in both weekly downloads and revenue. Weekly downloads started at approximately 87.8K in late December 2022 and peaked at around 152.6K by the end of March 2023. Revenue trends were equally impressive, beginning at $104.8K and reaching a high of $196.3K in the week of January 30. Active users remained steady, fluctuating between 4.3M and 4.5M throughout the quarter.

Bigo Live - Live Streaming App experienced mixed results. Downloads were relatively low, starting at 2.4K and ending at 3.4K. Revenue varied significantly, peaking at $31.8K in the week of January 23 before dropping to $10.2K by the end of March. Active users showed a gradual increase from 26.6K to 29.3K.

StreamKar - Live Stream & Chat had a modest performance. Weekly downloads were minimal, peaking at 45 in late February. Revenue showed some fluctuation, with a high of $11.8K in the week of February 27. Active users remained very low, with numbers peaking at 57 in late February.

Facebook maintained strong engagement throughout the quarter. Weekly downloads increased from 75K to an impressive 182.4K by the end of March. Revenue showed a slight decline, starting at $4.9K and ending at $4.1K. Active user numbers were consistently high, ranging from 18.7M to 19.8M.

Grindr - Gay Dating & Chat exhibited stable performance. Weekly downloads hovered around 1.5K, with a peak of 2.4K in early January. Revenue fluctuated, peaking at $8K in late December and ending at $6.3K in late March. Active user numbers remained steady, fluctuating between 48.4K and 52.1K.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's platform.